Case study · Real estate
Easy Vendas: from leads lost in spreadsheets to an entire operation in one system.
A custom lead management system, WhatsApp customer service automation and visit booking for a high-end real estate operation in Brazil.
Context
Expensive leads, manual follow-up.
Easy Vendas works with high-end properties, where each lead is valuable and buyers compare several options before deciding. Contacts came in through web forms, ads and social media.
Tracking was done in spreadsheets and each agent’s WhatsApp chats. There was no reliable way to know who had been contacted, by whom and when. Leads went cold before the first reply, and history was lost whenever an agent left the team.
What we did
Three pieces working together.
Custom lead management system
Every contact lands in one place, with source, contact history, assigned agent and pipeline stage.
Customer service automation
The lead gets a WhatsApp reply within seconds, with details on the property they asked about, and the agent is notified immediately.
Visit booking
The buyer picks an available time slot, the agent’s calendar is updated and reminders go out automatically.
Visibility for management
Management tracks leads, visits and offers by agent and by source, without hand-built reports.
The outcome
The whole operation now fits in one place.
Today Easy Vendas manages more than R$40M in sales value in the system. Every lead gets first contact within seconds, every visit is logged and management sees the full operation.
The system does not sell properties: the agents do. What it does is make sure no contact goes unanswered and the team works with the right information.
Next step
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