Paid ads
Ads without tracking are budget without answers.
We build and manage Google and Meta campaigns with tracking set up correctly, so you know what each lead costs, which campaign it came from and what happened to it afterwards.
Signs you need this
Do any of these sound familiar?
- You invest every month but do not know what each customer from ads costs.
- Ads Manager numbers do not match what the sales team receives.
- Campaigns bring plenty of contacts, but few qualified ones.
- After the iOS privacy changes, your conversions "disappeared".
- The monthly report shows clicks and reach, not leads and sales.
- Nobody can say which ad works and which only burns budget.
What it costs you
Without reliable data, the algorithm optimizes for the wrong lead.
Ad platforms learn from what you tell them. If tracking is broken, Google and Meta do not know which contacts became customers and start looking for more people like those who only clicked. Budget goes to volume, not quality.
The other cost is in decisions. Without knowing the real cost per customer, you cannot tell whether to increase spend, change channels or stop a campaign.
Correct tracking does not guarantee sales, which also depend on your product and your sales team. But it shows where the problem is and lets you invest with judgment.
What we deliver
Campaigns with tracking fixed before the first dollar is spent.
Account audit
Review of current campaigns, audience structure and what is consuming budget without return.
Server-side tracking
Meta Conversions API and Google enhanced conversions, to measure even with browser blocking.
Consent Mode and privacy laws
Consent-based data collection (LGPD, GDPR and similar laws) without losing the ability to measure and optimize.
Google Ads
Search, Performance Max and YouTube, with negative keywords and a structure organized by goal.
Meta Ads
Instagram and Facebook campaigns with tested creatives and audiences defined from your real customers.
CRM integration
Lead status in your CRM flows back to the platforms, so ads optimize for quality.
Reports that matter
Cost per lead, cost per customer and return per campaign, instead of likes and reach.
Continuous testing
Creatives, copy and audiences tested in cycles, with decisions based on numbers.
How it works
Measure correctly before spending more.
Audit
We review accounts, tracking and the path from lead to sales team.
Tracking
We fix pixels, conversions and integrations before touching campaigns.
Campaigns
We restructure or create campaigns with defined goals and budgets.
Optimization
Weekly monitoring and a monthly report with what was done and what comes next.
Case study · E-commerce
Niche e-commerce store
−40%
in customer acquisition cost within 90 days.
- The problem
- Spend on Meta Ads and Google Ads was high, cost per customer was eating the margin and tracking was broken after the iOS privacy changes.
- What we did
- We implemented the server-side Conversions API, set up Consent Mode and restructured the campaigns.
Who it is not for
We would rather say it up front.
- Anyone expecting ads alone to fix a product, pricing or customer service problem.
- Companies that cannot reply to leads quickly. In that case, we start with customer service automation.
- Anyone who only wants to "boost posts" without a defined business goal.
FAQ
About paid ads.
How much do I need to spend on ads?
It depends on the industry, region and goal. During the assessment we suggest a realistic starting budget that generates enough data to optimize.
Do you guarantee a number of sales?
No. Sales also depend on your product, price and your team’s service. We guarantee well-structured campaigns, correct tracking and transparent numbers.
Is ad spend included?
No. Ad spend is paid directly to Google and Meta from your own account. Our fee covers management.
What is the Conversions API?
It sends conversion events from the server straight to Meta, without depending on the browser. This recovers part of the data lost to ad blockers and iOS privacy rules.
Whose name are the accounts in?
Your company’s. You keep access and history, even if you end the contract.
Next step
Find out what each of your customers really costs.
In the free assessment we review your ad accounts and tracking and show where budget is being lost.
Request a free assessment